Today we will talk about a topic that, although a bit technical, is very important: security in data management. Think about it: every time someone leaves you their email, phone number or any personal data, they are giving you their trust. And losing it can be a disaster.
But don’t worry, this isn’t just about complying with a bunch of boring rules! If you do it right, data security can be your trump card for converting leads into loyal customers. So join me as I tell you how this bridge between trust and conversion works.
Table of Contents
Why does data security matter so much?
The importance of data security is a very important factor. Imagine that you have found a store that sells everything you like; but when you decide to buy something, you realize that the site does not have that little padlock that appears next to the URL at the time of payment. From this situation, what are your actions? It is not difficult to guess that you immediately jump out.
It´s such a small detail that can make someone distrust or jump away from your brand. Now, translate that to a business environment: every time someone shares their information with you, such as an email for a discount or a phone number for a price alert, they are handing you a small gift; and if you are not careful about what you do with that information, you will not only lose their trust, but also the opportunity to convert them into a customer.
The laws exist for a reason: GDPR and Co.
Ok, let’s quickly talk about the boring (but necessary) stuff. Europe has the famous GDPR (General Data Protection Regulation), and in other parts of the world there are similar regulations. Why should you care?
Protects you from fines: Yes, even if you’re a small business, these regulations still apply to you.
Safeguards your reputation: Being in the news for a data breach is the last thing you want. Trust takes time to build but can be destroyed in mere minutes.
Complying with these regulations is not optional, and their existence is a sign that you should take the security of your customers’ data seriously.
5 keys to protect your users’ data
Don’t worry, you don’t need to be a technology expert to improve the security of the information you manage. Here are some simple but effective steps:
Be transparent: Tell your users what you will do with their information. If you ask for their email, explain why. There is nothing more annoying than giving out data and ending up receiving spam you didn’t ask for.
Use secure platforms: Make sure you work with tools that comply with regulations, such as Mailchimp, HubSpot or any reliable CRM.
Encrypt and protect your data: From implementing SSL on your website to using strong passwords, any extra measure helps.
Ask only for what you need: Why do you want their date of birth if you’re not going to use it? The less data you collect, the less risk you run.
Train your team: Security depends not only on technological systems, but also on the people who handle the data.
How does data security affect conversions?
Users are much more likely to deal with you if they feel they can trust you. After all, who wants to make a purchase or a register with a place they’re not sure they’re in good hands with? Also, protecting your data also means taking care of the trust your users place in you, and taking care of the future of the business. The vast majority of data management strategy is like having gold in your hands: you can personalize your campaign, segment your audience and improve your conversions.
Common mistakes (and how to avoid them)
It’s not all about what you do right, it also matters what you avoid doing wrong. Here are some mistakes you should avoid:
Spamming: If someone gave you their email for a discount, don’t bombard them with irrelevant stuff.
Not updating your systems: Keep your software up to date to avoid vulnerabilities.
Not having a clear privacy policy: This is basic. Users need to know what you do with their data.
Who can help you with all this?
The good thing is that you don’t have to do it all alone. This is where my company, CoRegistros, comes in.
At CoRegistros, we specialize in secure data capture and handling. We make sure that every piece of data you collect is well protected and used ethically. In addition, we help you create lead generation campaigns that are not only effective, but also reliable.
We work so that your users trust you, and that trust translates into real conversions. So if you want to delegate this task to experts and focus on growing your business, let’s talk!
Data security is not a luxury, but a necessity. It distinguishes between businesses that manage to build solid relationships and those that fall by the wayside. Protecting user information means protecting reputation, conversion and, ultimately, the future.
If you want to take that next step with the peace of mind that you’re doing things right, do it with CoRegistros. We are your allies in turning trust into results 😉.
