Have you ever thought of how large companies manage to target the right customers who are interested in their goods? It is no magic believe you me. It all comes to capturing interested clients. Today I will show you how you can do it too and in a way that really works in the digital world.
Table of Contents
What are qualified leads?
A good question to begin with is who is a qualified lead? Well in simple terms, a lead is someone that has shown potential interest in your offering. One might ask whether there should be qualification – yes not just every other person but a person who has a high chance of becoming your customer. It is like when you are in a party and you get asked about the best band ever; immediately there is a common ground between both of you. In the same way in marketing field we look out for them who may be interested in what we are selling now.
Significance of Qualified leads
Why are these leads important? Its more than having numerous emails collected over time but very few want to hear from you. For instance imagine being a chef with the best recipe? Who would you tell first?
Ideas That Can Help You Generate Qualified Leads
Familiarize with Your Audience
The first step is getting to know who makes up your audience. Who are they? What do they like? What are their problems and how might you help them out,? Use tools such as Google Analytics and surveys in gathering this information .Your understanding about them will enable you target your marketing efforts more effectively .
Create Valuable Content
Content rules my world and I never get tired of saying this. But we are not just talking about any type of content here but rather ‘value added ‘content .Whatever it is: blog posts videos infographics webinars..whatever suits your audience well enough for them to consider it useful. When you provide something that is helpful, people will be more willing to leave their details with you
Irresistible offers
A good way to capture leads is to offer something irresistible in exchange for their information. It can be an eBook, an exclusive discount, a free trial… whatever it is that makes them say “I want it!”. Make sure it’s something that really interests them and has value to them.
Optimized landing pages
Landing pages are crucial. This is the place where your leads become contacts. Make it easy for them to leave their information. Use a clean design, a clear message and a call to action (CTA) that is hard to ignore.
Email marketing personalizado
Email marketing is still one of the most effective ways to keep in touch with your leads. But don’t send mass mailings without personalization. Segment your list and send messages that are relevant to each group. The more personal your approach, the better the response.
Social media
Social media is a gold mine for capturing qualified leads. Use platforms like Facebook, Instagram, LinkedIn and Twitter to share your content, interact with your audience and drive traffic to your landing pages.
Paid ads
Paid advertising should not frighten you. Properly done on Google Ads and/or Facebook Ads is very powerful. It is important that you direct your ads at the right demographic and ensure they are articulating to them directly what they want.
Analyse and optimise
Lastly, remember to go over your results. Google Analytics, SEOMoz Pro or HubSpot would be helpful tools for you to view what is working for you and what isn’t. Change your plans according to the feedback then proceed polishing your work. This is a process of constant experimentation in digital marketing.
CoRegistros: Your Partner in Leads Acquisition
Also note that leads capturing is difficult, don’t do it alone. CoRegistros is the solution. That’s our area of expertise thus we can be able to collect quality records that in turn will increase your sales margins and ROI.
At CoRegistros, our focus is on capturing and managing databases related to lead generation campaigns. To ensure that each lead received is a genuine business opportunity, we deploy the latest tools and strategies. Do not waste time anymore if you want to take your lead generation process to another level. Do not hesitate to call us if you want to improve because we are here for you.
